Fashiny is a style companion that learns about you from your likes, and builds your Fashion Identity to personalise and enhance your shopping experience.

Your Fashion Identity defines your fashion taste, individuality and style. Your cravings and browsing history strengthen your identity helping us to deliver personalised recommendations to you.

Our story

It all started when Harpal was spending yet another night watching his girlfriend browse online for clothes and asking for his advice every other minute. Don’t get us wrong - Harpal is a true fashion lover what he struggled with was the decision making bit. Whichever of the 5 little black dresses he gave his vote to, never seemed to be the right one. So he started thinking…

On the other side of London lived a girl named Cecilia. Cecilia was famous for spending her lunch breaks collecting endless bookmarks of the fashion items she craved and spamming friends for advice on which one was the cutest. One day she realized that their replies were not always that helpful and that she’d started to annoy a few of* them. What was she supposed* to do now?

A few weeks passed and on a particularly sunny day, Harpal met Cecilia. The occasion was a weekend for wannabe entrepreneurs where Harpal presented an idea that would have made his relationship a bit easier. As soon as he finished talking, Cecilia ran over to him and said, “If you manage to solve this problem, I could stop annoying my friends!” Hence they decided to join forces and Fashiny was born.

Fashiny aims to become your style companion and help you make decisions in the endless sea of products offered online. The more you interact with Fashiny, the more it will learn about you and your style. Just like a new friend our initial suggestions won’t be perfect, but we learn fast and we are always up to date with your change in styles. Most importantly, we promise our answers will be instant and we will never get fed up!

What you see is only the beginning, so stay tuned for more updates!